Under the aegis of Ferriswheel International, Salman Khan, Rashmika Mandanna and A.R. Murugadoss ushered in a spectacular buzz to the UAE with drone and projection displays for Sikandar's movie promotions yesterday (March 29).
Earlier, the leading cast of Sikandar visited the St Regis Hotel’s beautiful observatory deck popularly known as "The View." Their next stop was at the Roxy Cinemas at JBR where fans, media and tourists gathered to catch a glimpse of Salman Khan and Rashmika Mandanna.
It was then time to witness the celebrations against the dazzling Dubai skyline.
The visual spectacle made the city come alive with a unique projection on the world’s tallest and largest observation wheel, AIN Dubai, located on Bluewaters Island. The BTS of Sikandar visuals lit up the structure, which offers stunning 360-degree views of the city and the Arabian Gulf, creating an unforgettable cinematic moment for fans and tourists alike.
Fans of various nationalities flocked to catch a sight of Salman Khan outside Roxy Cinemas at JBR where he wished everyone a happy Eid. "The love from fans in Dubai has always been overwhelming. Sikandar is very close to my heart, and I can’t wait for everyone to experience it on the big screen this Eid,” he said.
Producer Sajid Nadiadwala and Salman Khan have delivered many super hits and are reuniting for Sikandar after a decade.
Director A.R. Murugadoss added: "It was a unique experience indeed working with Salman Khan sir and we wanted Sikandar to be grand in every sense, from the storytelling to the way we connect with audiences worldwide. Dubai felt like the perfect prelude to the global launch."
Rashmika Mandanna said, "The energy around Sikandar is just incredible, and I’m so grateful to be part of this epic journey alongside Salman sir and Murugadoss sir. Can’t wait for everyone to watch the film this Eid. It’s full of heart, action, and everything we love about cinema!"
Shubhra Bharadwaj, Founder and Creative Director of Ferriswheel International that has brought Sikander to Dubai to kick start her company's presence in Dubai says, " After 30 years of events across 60 countries, this is Ferriswheel's mega project in the UAE. We are known for our unique and experiential events and who better than Salman Khan to spearhead what we stand for."
The Dubai celebrations form part of a massive global rollout for Sikandar, which is set to release in 115+ countries, across 2,000+ locations and 3500+ screens, through Marudhar Entertainment and Fun Asia Films, marking the widest overseas release for a Salman Khan film to date.
Sikandar releases worldwide today (March 30, 2025).
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